AIM Representative Offices Take the Big Leap

Rina Imperial at the third floor of AIM building communicates with colleagues at the AIM Representative Offices in India, Indonesia, Malaysia, and Vietnam via email or phone during most part of the year. But on September 17 and 18, 2009, she was face-to-face with them at the Fuller Hall at the third floor of the building.

Manjari Shivapuri and Damodar Udyawar (India), Netty Ludi (Indonesia), Kem Salleh and Jennifer Young (Malaysia), and Thuan Nguyen (Vietnam) also met for the first time the new AIM president, Edilberto de Jesus, during this annual AIM representative offices. President de Jesus said AIM’s mandate remains the same, despite the change in leadership. He thanked the group for their work and offered full attention for their suggestions on how to sustain the AIM image in their areas.

For two-and-one-half days, the six guests were updated of the latest developments in and offerings of AIM by WSGSB Associate Dean Ricky Lim, CDM Associate Dean Mike Luz, EXCELL Associate Dean Grace Ugut, and heads of units relevant to their operations. In presenting the various improvements in program content, schedule, and faculty, Dean Vicky Licuanan emphasized AIM’s thrust to continuously provide more rigor, depth, and variety in program offerings. Executive Managing Director Eli Santos (who supervises the rep. offices) challenged the group in taking the Big LEAP to propel AIM to greater heights. This will require Leadership (L), Enthusiasm (E), right Attitude (A), and right Priorities (P) from everyone. In consultation with the representatives, Prof. Santos mapped out a detailed target for each of the four countries for SY 2010-2011.

Despite technological advances in communication, the value of face-to-face meetings cannot be taken for granted. This rare meeting triggered new ideas to improve the ways AIM communicates to its target markets in the four countries and to find new areas to tap and specific strategies to reach them. Being assured of head office’s all-out support to them, the AIM soldiers in the field were likewise energized, ready to face the world in need of more professional and socially-responsible leaders and managers.

-Nonette Climaco, International Marketing and Relationship Management

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